行銷企劃專區

1.定期於國內或國外展覽會場開發顧客 2.依顧客需求報價及簽約、客戶關係的維護與需求服務的滿足 3.開發潛在客戶、進行業務溝通，相關業務推廣兩年以上經驗 4.清晰表達能力，個性熱情活潑，擁有一顆〝不氣餒〞的鬥志 5.敏銳市場行銷觸覺，能完成企畫案撰寫，對客戶進行提案任務 6.曾經涉獵內容產業等相關工作經驗為佳

·Gathers sales, marketing, internal, customer, carrier, and regulatory requirements and capture in a standardized requirements tool ·Serves in leadership capacity for developing baseline scope and RFI/RFQ responses ·Works with engineering groups throughout Garmin to discuss requirements and compromise as needed ·Effectively generates well written and testable requirements ·Creates system level architecture documentation, perform design and development activities ·Evaluates new technologies as they apply to existing functions ·Participates in project leadership and/or program planning including providing technical input to product development plans and concept documents ·Contributes to advanced technical research on new technologies ·Independently determines general approach and specific solutions to technical problems ·Offers process improvement suggestions and authors new procedures as appropriate ·Plan and develop experimental test programs to verify compliance to all applicable regulations and quality guidelines ·Provides reliable solutions to a wide range of difficult problems using sound problem solving techniques ·Provides technical input to product development plans and concept documents ·Demonstrated strong and effective verbal, written and interpersonal communication skills

[only Vietnamese are allowed to apply for the post] ***Introduction*** At Garmin, we strive to develop innovative high-quality, state-of-the-art products that inspire our customers with a more active lifestyle. Our vision is to become the global leader in every market we serve- Aviation, Outdoor, Marine, Fitness, Automotive and Sports. The foundation of Garmin culture is honesty, integrity, and respect for associates, customers, and business partners. Each associate is fully committed to serving customers and fellow associates through outstanding performance and accomplishing what we say we will do. ***Job Mission*** The Marketing Specialist will develop multi-channel marketing campaigns/ initiatives to meet business objectives. The ideal candidate should have extensive knowledge and practical experience on the marketing tools in consumer electronic industry. ***Job Description*** Responsibility · Develop 360° Go-To-Market strategy for new products. . Increase brand awareness of Garmin as 〝top of mind〝 brand in the local market · · Manage local marketing communication plan in line with global team to support the local business objectives. · Manage PR, social media, media buy & sponsorship opportunities by working with internal team/external agency. · Manage marketing budget for a good mixed for campaigns across multiple channels.

Responsibilities  Developing and executing comprehensive integrated marketing plans to increase awareness, accelerate the sales cycle, grow advocacy, and increase sales in support of sales priorities and revenue goals.  Managing marketing priorities and programs to ensure alignment with broader Marketing and organization launches; ensuring campaigns are being delivered in conjunction with account strategy and business unit objectives.  Leading and creating campaign deliverables with in-house creative team to design communication assets such as print ad, social media assets.  Earning trust and maintaining strong relationships with the KOLs and internal stakeholders.  Developing program and campaign scorecards, tracking results and providing updates; using campaign and pipeline data to identify trends and opportunities. Requirements  Relevant working experience for 3-5 years.  Ability to juggle multiple priorities to meet deadlines in a dynamic environment.  Ability to translate market knowledge and strategy into compelling stories and tools for the sales team.  Ability to present ideas to pitch ideas/strategies and drive alignment.  Enthusiastic about running or cycling is preferred.  Fluent in both Chinese/English is preferred.

一、 專案介紹： 請見 https://ascdc.sinica.edu.tw/doc/2019_AS_DADHRP_Monograph_4_1 開放博物館https://openmuseum.tw/ 二、 工作內容： 協助人文領域學術研究成果轉譯數位展覽。具體業務包含： 1. 與合作對象聯繫溝通，掌握其對數位展覽的想法與合作內容之精髓，協助展覽文案撰稿。 2. 應合作對象需求，協助策展資料蒐集、編輯整理，並進行數位物件授權聯繫。 3. 協助數位藏品著錄，及運用開放博物館平台功能進行策展應用。 4. 其他主管交辦事項。 三、 應徵資格： 1. 國內外大學學士或碩士畢業，不限科系，人文學科尤佳。 2. 善於溝通協調，能獨立作業者。 3. 文字組織力良好。 4. 具文章編輯或是策展經驗，若有與文字相關之轉譯實務經驗尤佳。 5. 具備基本電腦文書處理（Microsoft Word、Excel、PowerPoint）操作能力。 四、 加分項目： 1. 對公眾授權（Public Licenses）有基本認識 2. 日文、英文或其他外文能力。 五、 截止日期： 長期需求。資料先到先審，適合者將另行通知面試時間。 六、 應備資料： 1. 請提供個人履歷、自傳，若有相關專長或能展現應徵資格能力之作品集，請附上。 2. 請將以上資料寄至許先生電子郵件信箱：openmuseum.tw@gmail.com。 3. 信件主旨請註明為「應徵數位策展編輯_姓名」。 七、 其他說明： 1. 需求人數：專任與兼任數名。 2. 工作地點： 【專任】中央研究院歷史語言研究所（數位文化中心）。 【兼任】在家工作，不定期至數位文化中心與本團隊開會。 3. 聘期： 【專任】至2020年12月31日，一年一聘，表現良好者予以續聘。 【兼任】採單一合作案勞務承攬方式，表現良好者將持續合作。 4. 薪資： 【專任】依本院專任助理薪資標準（學士起薪34,356元、碩士起薪40,425元），有特殊才能或實務經驗者可另議。 【兼任】以案計價，驗收結案後一次付款。 適合者將另行通知面試時間。

1.粉絲網頁維護 2.網頁編輯整理與管理 3.美術編輯 有一定的美學程度者佳

1. Manage acquisition and digital alliances from product perspectives 2. New customer onboarding management 3. Develop and execute digital marketing strategy to acquire new accounts 4. Look for innovative digital solutions based on emerging technologies 5. Manage and implement media and optimization strategy 6. Establish marketing campaigns including promotion and product positioning 7. Responsible to streamline acquisition process for both offline and online channels and deliver excellent customer experience 8. Program tracking and budget/expense management. 9. Need to co-work with cross-functional teams as sales, marketing, risk management, operation, region, etc. to deliver the best performance 10. Manage the team to deliver high-performance, provide leadership and development for team members

1. Cards Product P&L and key business drivers management, including new account acquisition growth & market share penetration. 2. Manage all applicable Cards product with full business view from Product growth, revenue growth, portfolio growth, expense management and customer activation/loyalty/retention. 3. Review and formulate and execute product strategies to grow market share & enhance profitability of all applicable Cards portfolio. 4. Deliver differentiated value propositions, keeping ahead of the competition, and aligning to global/regional guidelines & framework. Adopting global standards that enable local empowerment. 5. Drive quality TTD acquisition, working closely with the sales channels/ platforms 6. Explore and evaluate and implement new & alternative acquisition marketing strategies to get new leads cost-effectively. 7. Own the customer journey from initial engagement through to product/account cessation 8. Explore and realize (where applicable) product feature/process improvement. 9. Manage/Drive execution of product programs/ campaigns, working closely with Marketing, E-business, Legal, Compliance & Decision Management 10. Deliver client excellence, achieving leadership in top down NPS for the applicable segment and rNPS & overall cards segment NPS 11. Run business in control with laws, regulations and our own policies to protect the brand and the franchise Work with Sales Team to ensure strong acquisition of the individuals and also drive healthy spend and active rate.

國家品質獎由行政院成立頒發迄今已逾1/4世紀，旨在獎勵推行卓越經營有傑出績效者，藉此樹立標竿典範，提升國內整體經管品質水準，引領產業持續創新，追求卓越，進而強化整體產業的國際競爭力，過去25屆計有1288件角逐，僅156件企業、團體及個人獲獎，堪稱我國經營品質管理的最高榮譽。 在這裡，您可以學習與國際接軌零距離的卓越經營評量體系，深訪各行各業不為人知的成功祕訣，期待對服務產業深負熱忱、挖掘潛力企業不遺餘力的您加入我們的行列！ 職務內容 1.政府專案計畫管控(包含標案撰寫、計畫規劃、執行進度掌握及精進改善等)。 2.媒體廣宣及行銷活動辦理(包含網路/平面/戶外媒體廣宣、觀摩參訪及企業交流等)。 3.經管趨勢調研。 4.國家品質獎評選及表揚。 5.主管臨時交辦事項。 前述工作均包含定期/不定期之報告撰寫與簡報製作等

1. Plan and run new products for Embedded Vision Solution related markets. 2. Analyze market trends, voice of customers, and competitors. 3. Plan and run New Product Introduction, and communicate with sales worldwide (in English) to help win the market. 4. Work closely with Product Management, R&D, and other related department to define specifications for and develop new product.

1. 策劃與執行【Embedded Vision Product】&【Video Streaming Product】上市計畫 2. 產品行銷活動規劃與執行(如秀展、研討會、產品評測、媒體購買、網路與實體促銷活動、合作案洽談等) 3. 行銷文宣物規劃與製作 4. 消費者、競爭對手、市場&產業趨勢等調查與分析

1. Plan new products for Streaming/Gaming/AI related consuming markets. 2. Experience in market segmentation, audience targeting, product proposition, and financial evaluation. 3. Analyze market trends, voice of customers, and competitors. 4. Work closely with product management, R&D, and other related departments. 5. Plan new product Introduction, and communicate with sales worldwide.

1.依公司或顧客需求，做大型事件行銷規劃及執行、資料分析及市場調查 2.規劃公司或顧客對外的行銷活動與媒體活動，並對其效益進行分析與建議

1. 行銷活動策劃協辦 2. 官網及產品網頁維運 3. 文宣品及庫存管理 4. 會議室管理 5. 定期月刊製作與發行作業

1.網站維護 2.協助解決客戶問題 3.產品出貨 4.協助產品銷售

1. 與各地業務單位對接需求,進行支援 2. 撰寫英文廣告文案、活動網站文案 2. 數位平台廣告投放及線上數據分析 3. 執行主管交辦任務 4..熟習美國文化及線上行為,長期旅居美國或ABC尤佳

1. 增加平台會員及回訪者黏著度活動創意發想 2. 撰寫英文廣告文案、活動網站文案 3. 行銷專案統籌, 監督帶領小組落實執行 4. 線上各數據分析,成效追蹤並提出初步優化方案 5. 跨部門合作及溝通,將效益做大化 5.熟習美國文化及線上行為,長期旅居美國或ABC尤佳 6.具有Google Analytics 、網路聲量操作、 廣告成效分析經驗

工作內容 1. 產品推廣，拓展市場。 2. 線上網站之推廣。 3. 熟練使用各式網路社交聊天工具，具有一定的文字以及語言的溝通、協調能力。 4. 熟悉文書系統及具備基本電腦操作知識。 5. 完整教育訓練。 6. 無經驗可培訓。 7. 保障底薪，高業績獎金。 8. 辦公室作業，無需風吹日曬雨淋。 9.協助主管交辦事項。

1. 例行通路促銷活動及季度之節慶活動策略規劃執行及銷售分析 2. 促銷活動之預算＆業績目標及費用之編訂、控管及達成策略 3. 通路活動及市場銷售資料庫與數字分析 4. 商品採購端與門市端之行銷計畫溝通協調 5. 新客引流導客活動與舊會員忠誠度方案規劃＆執行 6. 賣場行銷活動之目標設定、內容發想＆策畫，企劃案執行及成效追蹤。 7. 規劃店頭輔銷物，如版型規劃、撰寫標題與文案、DM刊物、店頭陳列執行等 8. 異業合作規劃與洽談 9. 主管交辦事項

1.利用社交軟體維護及開發客戶，例：微信、QQ、抖音。 2.平台上之行銷活動規劃與執行。 3.協助主管做好團隊建設，提升銷售團隊凝聚力。 4.其他主管交辦事項。